your platform, your advertisers, one decision.
Gortex gives consumer platforms the infrastructure to run their own ad marketplace inside the discovery they already have. Organic and sponsored candidates are ordered in one call, under your rules, for your surfaces.
private beta // open waitlist // you bring your candidates and your advertisers // outside demand optional
Your marketplace stays yours. Gortex runs the decision.
A platform marketplace is your own advertising business: your inventory, your commercial policies, your advertisers. Gortex brings organic and sponsored choices into one decision, so monetization works inside the discovery your users already trust.
| responsibility | you control | gortex provides |
|---|---|---|
| inventory | Which surfaces carry sponsored placements, and how many slots each one offers. | Ordering of organic and sponsored candidates for that surface, in one decision. beta |
| policies | Eligibility, frequency and placement policy for every surface. | Enforcement of those rules inside every decision, before any sponsored candidate is placed. beta |
| advertisers | Who may advertise on your platform, and on what terms. | Self-serve onboarding and campaigns for the advertisers you admit. beta |
| outside demand | Whether outside demand participates at all. It is optional and off unless you choose it. | Optional OpenRTB/DSP demand, admitted only under your rules. beta |
| user experience | How placements look, how sponsorship is disclosed, and what users see. | A decision id on every response, so each placement can be joined to its outcome. beta |
Four inputs, all of them already yours.
The platform supplies candidates and context; Gortex returns the ordering, the sponsored placement and a decision id. Nothing about your retrieval, storage or identity has to move.
Five evaluation stages, one surface at a time.
A pilot starts with one surface and your current revenue opportunity, and moves forward only when the effect on relevance and user experience is understood.
The same stages appear on integration options. Pricing for the pilot and after it is on pricing.
Platforms with discovery that businesses want to be part of.
Gortex fits platforms with repeated discovery decisions, identifiable advertiser demand and a measurable business action: a match, a follow, an order, a booking. Each industry page shows what running your own ad marketplace means there.
Revenue impact, measured against a holdout.
Every decision returns a decision id beta. You report outcomes against those ids beta, and a holdout that keeps your current ordering shows what the sponsored marketplace adds and what it costs in relevance. The commercial test is the difference between the two, not a count of impressions.
Everything Gortex can do today, with its status, is listed on capabilities.
Start with one surface.
Join the waitlist and tell us about the surface you want to monetize. Platforms on the waitlist get contacted to scope a pilot.