creator platforms // decisioning infrastructure

Rank the feed, surface the creators,
resolve promotion in one decision.

The ranking layer between candidate generation and the feed a fan sees. Gortex orders creator content, surfaces the creators worth following, and places promoted content in one call, so your team ships product instead of running a ranking stack.

request access → see the decisioning apis

# 01 / the problem

A creator platform ranks three things at once, and none of them hold still.

Content ranking drifts with taste, freshness, and format. Creator discovery is a separate ranking problem with its own signals. And promoted content has to resolve against the organic feed, not sit beside it. Each surface pulls its own way, so the team that ranks the platform keeps re-tuning it, on the request path, forever.

01 content ranking that keeps drifting

Taste shifts, fresh posts age in hours, and short video, photos, and live all score differently. The feed that ranked well last week needs re-tuning this week.

02 creator discovery is its own problem

Surfacing the right creator to follow is not the same as ranking a post. It has its own candidates, its own signals, and its own cold-start, and it usually gets built as a second system.

03 promoted content fights the feed

Sponsored and boosted posts get placed by a separate auction, then reconciled with organic ranking by hand, so a paid slot can land where it hurts the scroll.

04 no record of why anything ranked

When a creator disputes reach or a partner questions a placement, there is often no trace of why a post or a creator placed where it did.

# 02 / how gortex fits

One endpoint ranks content, surfaces creators, and places promotion together.

You keep retrieval and send the candidates you already have. The same content ranking api that orders posts powers the feed ranking api for the for-you surface, and the personalization api tailors both to the individual fan. Ranking and monetization resolve in one sub-200ms call, and every decision carries a decision_id and a trace_id.

your retrieval

you gather the candidates: posts, clips, live streams, and creators to surface.

gortex decides

rank the content, surface the creators, and resolve promoted slots, in one call.

your surface

render the personalized feed with creators and promoted posts already placed.

01 you keep retrieval

Gortex ranks the candidates you bring. No data migration, no re-platforming.

02 ranking and monetization in one call

Organic order and promoted slots resolve against each other, so a boosted post only takes a slot when the placement still serves the fan, inside one sub-200ms budget.

03 content and creators, one decision path

The content ranking api and personalization api share the same call, so feed ranking and creator discovery never drift into separate stacks.

04 every decision is traceable

Each response carries a decision_id and a trace_id. The reason a post or a creator ranked is recorded, not reconstructed after a dispute.

# 03 / the call

One request. A ranked creator feed and its promoted slots.

POST /v1/decide
200 OK · 76ms
 // Rank a creator feed and fill its promoted slots.
$ curl api.gortex.ai/v1/decide \
  -H "Authorization: Bearer $GORTEX_KEY" \
  -d '{
    "recipient": { "id": "fan_8120" },
    "context":   { "surface": "creator_feed" },
    "items":     [ /* 200 candidate posts + creators */ ]
  }'

{
  "ranked":      [ /* ordered item IDs */ ],
  "promoted":    [{ "slot": 4, "price": 0.37 }],
  "decision_id": "d_01HXZ3M",
  "trace_id":    "t_01HXZ3N"
} 

# 04 / questions

Ranking for creator platforms, answered plainly.

How does Gortex rank creator content for a personalized feed?

You send the fan, the surface, and the candidate posts you already retrieved. Gortex ranks them for taste, freshness, and format and fills promoted slots in the same response, so the organic feed and paid placement resolve together in one call.

Can Gortex surface creators, not just their content?

Yes. Creator discovery is its own ranking problem, so you pass creator candidates the same way you pass posts. Gortex returns a ranked set for follow prompts, creator rails, and for-you shelves, using the same decision path as the feed.

How fast is a creator feed ranking call?

Content ranking, creator discovery, and promoted placement resolve inside one sub-200ms p99 budget, on the request path, so you can call it on every feed load and every scroll.

# 05 / start

See a creator feed decision, live.

The private beta is by invitation. Tell us the surfaces you rank, from the for-you feed to creator discovery, and we will get you a key.

request access → see the decisioning apis view the simulation

Rank the feed, surface the creators, resolve promotion in one decision.