privacy // last updated 2026-10-17

Privacy.

The short version: no accounts, no ad tracking, and nothing sold. We keep basic server logs and cookieless usage analytics so the site stays up and we can see what is read. Optional product analytics (PostHog and Google Analytics) depend on where you are: in the EU and UK we ask first and load nothing until you accept; elsewhere they are on by default and you can opt out any time. We honor Global Privacy Control everywhere. If you request access, we keep what you put in that form so we can reply. Questions or requests go to h@gortex.ai.

# 01 / who we are

This notice covers the gortex.ai website and the demos at demo.gortex.ai. Data you send to the Gortex API as a customer is governed by your agreement with us, not by this page.

Gortex, Inc. ("Gortex"), 440 N Wolfe Rd, Suite E133, Sunnyvale, CA 94085, is the controller of any personal data processed through this site. For anything in this notice, including data access, correction, or deletion requests and any grievance, the contact point is h@gortex.ai. We answer these ourselves.

# 02 / what we process

This is a static marketing site. It has no login and no account. Depending on what you do here, we process up to four things:

01 technical request data
Your IP address, user agent, and the pages requested, handled by our host to serve the site and keep it secure. This is standard server-log data. Our host also reads the country of your IP address to decide which consent flow you see; the country is not stored beyond the cookie described in section 08.
02 cookieless analytics
Aggregate page views and referrers via Vercel Web Analytics, which sets no cookies, builds no cross-site profile, and does not identify you. It tells us which pages are read, nothing more. This runs for everyone.
03 optional product analytics
We use PostHog and Google Analytics to understand how visitors move through the site: which pages are visited and which links and buttons are used. PostHog also records sessions, a replay of page views, clicks, scrolling, and browser console messages, so we can see where the site confuses people; anything typed into a form field is masked before it leaves your browser. Each tool sets a first-party identifier on your device and sends event data, including your IP address, to its provider in the United States. Both are covered by one choice: in the EU and UK they load only after you press accept (and never if you reject or ignore the banner), while elsewhere they are on by default and you can opt out from the same banner. If your browser sends a Global Privacy Control signal, we do not load either at all. You can change your choice any time via privacy choices in the footer.
04 request-access form
If you request access, the form asks for your name, email address, company, job title, and country, and records which page you opened it from. The form is provided by Tally and loads only when you open it. We use your answers to reply, assess fit for the private beta, and follow up about it. Nothing else on the site asks for personal details.
# 03 / legal basis

Where the GDPR or UK GDPR applies, our basis for server logs and the cookieless Vercel analytics is legitimate interest (Article 6(1)(f)): operating, securing, and understanding use of the site. For the optional product analytics, PostHog and Google Analytics, which store an identifier on your device, EU and UK visitors are asked first and our basis is your consent (Article 6(1)(a)), collected through the banner before anything loads. Outside the EU and UK, where prior consent is not required, both run on an opt-out basis under the applicable local law, and we still honor Global Privacy Control. For the request-access form, our basis is taking steps you asked for before a possible contract (Article 6(1)(b)), and our legitimate interest in following up with people who asked to hear from us (Article 6(1)(f)). You can withdraw consent or opt out at any time via privacy choices in the footer, or object to the legitimate-interest processing by emailing us.

Giving us personal data is never required to read this site. The form needs a name and email address only because we cannot reply without them. We make no decisions about you by automated means alone.

# 04 / who it reaches
01 vercel
Our hosting provider for gortex.ai and demo.gortex.ai, and our cookieless-analytics provider, acting as a processor on our instructions.
02 posthog
Our product-analytics and session-replay provider, acting as a processor. Reached only when product analytics is active, as described in section 02.
03 google
Our web-analytics provider (Google Analytics), acting as a processor. Reached only when product analytics is active. We do not enable Google Signals, ad personalization, or any advertising feature.
04 tally
Our form provider, based in Belgium, acting as a processor and storing submissions in the EU. Reached only when you open the request-access form.

We do not sell your personal data, share it for cross-context behavioral advertising, or use it for targeted ads. There is nothing here to opt out of on that front. We would disclose data to authorities only where the law requires it.

# 05 / international transfers

Gortex is based in the United States, and the site runs on Vercel's global infrastructure, which may process requests in the United States. We self-host our fonts and the demo libraries, so no personal data is sent to a third-party font or script CDN. When product analytics is active, that data is also processed by PostHog and Google in the United States. For visitors in the EEA or UK we rely on Standard Contractual Clauses (and, where a provider is certified, the EU-US Data Privacy Framework) as the safeguard for these transfers. Request-access submissions are stored by Tally in the EU and reach us in the United States under the same safeguards.

# 06 / how long we keep it
01 server logs
Kept by our host for a short period for security and debugging, then deleted.
02 product analytics
Event data in PostHog and Google Analytics is kept for up to 14 months. PostHog session recordings are kept for up to 90 days.
03 request-access form
Kept for up to 24 months from your submission, then deleted, unless you become a customer, in which case your agreement with us applies. We delete it sooner if you ask.
# 07 / your rights

Depending on where you live, you may have rights to access, correct, delete, port, restrict, or object to the processing of your personal data, and to withdraw consent at any time without affecting processing that already happened, under the GDPR and UK GDPR, US state privacy laws, India's DPDP Act, and similar regimes. Because we hold so little, most requests are simple. To exercise any right, or to raise a grievance, email h@gortex.ai and we will respond within the time your law allows. We will not treat you differently for using these rights. If you are in the EEA or UK, you can also complain to your local data protection authority, though we would like the chance to fix it first.

This site is meant for people at work and is not directed at children.

# 08 / cookies and device storage

By default we store two small preferences in your browser's local storage, which never leave your device and we never receive: your light or dark theme choice (gortex-theme) and your analytics consent choice (gortex-consent), so we remember not to ask again. We also set one strictly-necessary cookie, gx-region, that only records whether your region uses the ask-first or opt-out flow described above. Beyond that we set no cookies of our own. Only when product analytics is active do our providers set their own first-party identifiers to measure usage: PostHog sets a ph_*_posthog cookie and matching local storage, and Google Analytics sets the cookies _ga and _ga_*. These last up to one year (PostHog) and two years (Google) unless you clear them. Where you have rejected, opted out, or sent a Global Privacy Control signal, nothing of the sort is stored. Opening the request-access form loads Tally, which may set its own strictly-necessary cookies to run the form.

# 09 / changes

If this notice changes, we update this page and the date at the top. This version is dated 2026-10-17.