Gortex is building the ad network for AI agents.
Our mission is to build the commercial system for a web used by agents: businesses compete on the merits of their offers, platforms earn from the discovery they enable, and no sponsor can buy an exception to what the user asked for.
Start where platforms are, then open to agents.
Gortex starts where platforms are today. Discovery products need to earn from discovery without degrading it, so Gortex gives them the infrastructure to run their own ad marketplace, with organic and sponsored choices made in one decision. The platform keeps control of its inventory, policies and advertisers, and can choose to add outside demand. Those same integrations, offers and rules then become what agents can evaluate for their users, through AXI, the agent experience interface. The advantage has to be earned through integration quality, useful offers, trusted measurement and better economics. A protocol alone does not establish a network.
context over behavior // considerations over impressions // outcomes over clicks
The people building it.
Hemin and Marmik have known each other since high school and started their first company together in India. Hemin has known Vinita since middle school.
01 hemin
amazon ads // amazon prime
02 marmik
03 vinita
bcg // software rollout across 50 countries
Talk to us.
Email h@gortex.ai. Platforms can also join the waitlist from any page; those that add product details get contacted to scope a pilot.